Don’t break the FLOW
Installing software interrupts the flow, opening new window’s interrupts flow – people use the back feature and feel lost
Don’t have the user open a new window unless you want them to close it after completing a task
Too many choices, lowers satisfaction
Cascading menus is not a good idea (expand and collapse instead)
Save the user brain cells – predict the users next steps (give the user what they need when they need it)
Limiting clicks is less important than making each click productive
Give Signposts, Context & Feedback
The more links on a page = more likely that people will click the wrong link
People use bread crumbs (if you use them don’t let it drop –it’s a ‘signpost’)
Get feedback while waiting for something to load (don’t’ show the % progress – just a moving bar OR like http://www.kayak.com/)
User shouldn’t have to guess ‘what’s clickable’ – make it consistent
Confirm events (give feedback)
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