Thursday, July 31, 2008
If you need to get opinions or votes on a design or a message, for example, you can create a "Kluster" online and create categories, assign voters, and attach weightings to people or criteria. It tallies the results and allows you to manipulate the weighting of criteria or people to see variations on the results.
Thursday, July 10, 2008
After the student learns the basics, the game creates a simulated scenario where students prepare and travel to different countries. The game goal is to keep the students alive and healthy. Similar to Oregon Trail, students ‘test drive’ the skills they learn, buying the right items and taking the right prescriptions. It’s isn’t easy, sometimes the simulated students run out of money, get sick, and die.
The game lets students apply the skills they learn before being in the situation themselves. This may have similar applications with other conditions that need specific skills to mange the disease, such as diabetes.
Monday, July 7, 2008
As follow-up to Barbara’s presentation, many people seemed interested in texting for 411 information with Verizon Wireless.
It's an easy process...
- You send a text message to 46645 (googl). In the body you can type what you are looking for. It can be as general as “pizza westfield nj” or as specific as “mario’s pizza main st westfield”.
- The general will send you several texts with phone numbers and addresses of local pizzerias. The specific will return less, more focused results.
- With the message open, you hit “send” to choose the number you want that was embedded in the message, then “send” again, and order your pizza :)
Thursday, July 3, 2008
Tuesday, July 1, 2008
From the desk of Jessica...
Interesting one-pager that classifies humor types (with examples) to determine which, if any, are appropriate for a brand.
Even though we are often working within sensitive categories, it doesn’t mean that there isn’t some value that humor can bring, depending on the context and way it’s executed (better engagement, humanizing brand personality). Certainly may be more appropriate for the less sensitive brands .