Thursday, July 31, 2008

Kluster helps you make group decisions

Kluster is a "group decision-making tool that helps you bubble-up new ideas, identify the best ones, and make better decisions."

If you need to get opinions or votes on a design or a message, for example, you can create a "Kluster" online and create categories, assign voters, and attach weightings to people or criteria. It tallies the results and allows you to manipulate the weighting of criteria or people to see variations on the results.

Thursday, July 10, 2008

Casual Games

Food Fury helps kids identify healthy and not-so-healthy food choices using three categories ‘go’ ‘slow’ and ‘whoa’.

Play this game to test your food knowledge (and have fun)!

Serious Games

Life and Death in the Age of Malaria:

The School of Nursing at the University of Wisconsin-Madison teaches students to techniques to prevent Malaria and other infectious diseases before traveling for study abroad programs. This game was designed to help students apply these skills before traveling to reduce the risk for Malaria.
After the student learns the basics, the game creates a simulated scenario where students prepare and travel to different countries. The game goal is to keep the students alive and healthy. Similar to Oregon Trail, students ‘test drive’ the skills they learn, buying the right items and taking the right prescriptions. It’s isn’t easy, sometimes the simulated students run out of money, get sick, and die.

The game lets students apply the skills they learn before being in the situation themselves. This may have similar applications with other conditions that need specific skills to mange the disease, such as diabetes.

Monday, July 7, 2008

Verizon 411 via texting

From the desk of Julie...

As follow-up to Barbara’s presentation, many people seemed interested in texting for 411 information with Verizon Wireless.

It's an easy process...
  • You send a text message to 46645 (googl). In the body you can type what you are looking for. It can be as general as “pizza westfield nj” or as specific as “mario’s pizza main st westfield”.
  • The general will send you several texts with phone numbers and addresses of local pizzerias. The specific will return less, more focused results.
  • With the message open, you hit “send” to choose the number you want that was embedded in the message, then “send” again, and order your pizza :)
It’s free as long as your plan includes text messages, and you are within your allotment of messages for the month.

Thursday, July 3, 2008

Edukate on YouTube

We've posted a copy of Episode 2 of our Edukate series on YouTube. These animations were created 4 years ago by HealthEd and partner Raw Power with creative direction by Roy Broadfoot.

Facebook promotional example- Gardasil

Includes "mural" idea similar to the one we had for Zogenix. Also has educational downloads, wallpapers, buddy icons.

Tuesday, July 1, 2008

Determining the appropriate humor "category" to align with brand strategy

From the desk of Jessica...

Interesting one-pager that classifies humor types (with examples) to determine which, if any, are appropriate for a brand.

Even though we are often working within sensitive categories, it doesn’t mean that there isn’t some value that humor can bring, depending on the context and way it’s executed (better engagement, humanizing brand personality). Certainly may be more appropriate for the less sensitive brands .