Determining the appropriate humor "category" to align with brand strategy

From the desk of Jessica...

Interesting one-pager that classifies humor types (with examples) to determine which, if any, are appropriate for a brand.

Even though we are often working within sensitive categories, it doesn’t mean that there isn’t some value that humor can bring, depending on the context and way it’s executed (better engagement, humanizing brand personality). Certainly may be more appropriate for the less sensitive brands .

http://tns-us.com/brand_connections/issue_2_article_humor.htm