Don’t impose JOY
You can’t impose joy (scary Avatar’s talking, video runs without choices, no control over the video).
Make a clear option to skip video.
Provide opportunities for joy.
Content is king – sometimes websites are cool because of the content
Make the links clear – for example http://zincbistroaz.com/ (where are the links?)
People with ‘low vision’ will use screen magnifiers – this is like looking through a paper towel – if you use hover text or cascading menus they can’t read it
Changing backgrounds can be distracting
Good example: NASA website http://www.nasa.gov/ (people enjoy the content, video, contrast)
WebMD – recommendations for the next article lead people to information they didn’t know they needed – gives more opportunity to educate http://www.webmd.com/rheumatoid-arthritis/news/20080424/antsy-rheumatoid-arthritis-antidote (see ‘hot topics’).
Similar to You Tube, which gives new videos and helps people stay around