Wednesday, April 23, 2008

Story of Stuff -Education through storytelling

This an excellent example of effective education done with a combination of great copywriting, clear and simple art, poignant animation and interactivity.

  • Visuals, text, audio interplay make it more memorable (dual coding theory)
  • Focused screens help user know what to pay attention to, also known as "selection"
  • Sequential and repetitive information help with organization and information processing
  • Associations with familiar items and how parts make up the whole helps viewer to integrate new information and store in long-term memory

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