BK Facebook app

Burger King is offering a free Whopper to any Facebook users who are willing to sacrifice ten friends. (This means removing them from your friend list.) Burger King will then notify you, via Facebook, how to claim your Whopper. Deal ends January 15.

Note that after friends have been sacrificed, it's still possible to re-friend them.

http://www.whoppersacrifice.com/

Interesting..can't believe people will go through all that for one burger, but it seems as if almost 18K already have based on the numbers on the site.

Read more about it in this AdWeek article.

FYI, BK also produced the Subservient Chicken and Angry Gram apps.


NOTE: Looks like the Whopper FB app was the thing that was sacrificed.

Target Settles Suit With Blind Over Web Site

Just a reminder, especially as we practice what we preach, to consider those with various disabilities and their ability to access information, particularly on a brand.com site.

Target has agreed to pay $6 million and revamp its Web site to settle a lawsuit brought by the National Federation of the Blind.

The retail company has promised it will make its site friendlier to vision impaired people who access the Web via screenreaders. Among other changes, the site will include more alt text tags along with images. These tags are invisible to users, but screenreaders rely on them to convert the contents of a page into speech. Target also will make it easier to navigate its site using just a keyboard, rather than a mouse. The company will implement the changes by next February.

Additionally, California residents who unsuccessfully attempted to use Target's site can claim $3,500 in damages or, if there was more than one incident, $7,000 total. California has an estimated 10,000 blind people, while the country overall has around 1.3 million, according to a spokesperson for the National Federation for the Blind.

"There are well-established guidelines for making Web sites accessible to blind people," the National Federation for the Blind alleged in its complaint. "These guidelines have been in place for at least several years and have been followed successfully by other large business entities in making their Web sites available."

Compliance for Life

Compliance for Life will deliver dosing reminders anywhere in the world by phone, text or email. They remind people to fill, refill and take prescriptions and keep medical appointments.

http://www.complianceforlife.com/