This is an interesting article in Adotas published today. Granted the author is from Greater Than One, but the relevance is quite interesting.
Of note, is his statement ; "Over 80% of Internet consumers search online for health information, trusting peer-generated social media content more than pharma company websites and what their physicians say. "
We at HealthEd need to really get to grips with this phenomena and how we can educate and advise patients using these community and social tools.
User generated content can be monitored and moderated. Community story telling, using video will become more common place in the next 2 years.