Study: Consumers Embrace Social Media Ads

As marketers we often think that consumers do not respond to or react favorably to advertising on social media sites, but a new new study from Razorfish reports that "connected" consumers are more open to advertising on social media sites than we think.

According to the report:

• Four in 10 online consumers have made a purhcased based on advertising they saw on a social media site
• Almost three quarters welcome brand advertising on social networks.
  

The key is to distribute content and features that are relevant to the audience and and fit within the context of the social media site.

You can check out the full article here: Study: Consumers Embrace Social Media Ads