Wednesday, August 20, 2008

8/19 Ted Talk Tuesday--Hans Rosling "New Insights on Poverty and Life Around the World"

For those of you who were unable to attend this week’s session, I highly encourage you to visit the TED web site and watch the video when you have some extra time – it truly is intriguing:

Hans Rosling Talks: New Insights on Poverty and Life Around the World
Researcher Hans Rosling uses his cool data tools to show how countries are pulling themselves out of poverty.

Most everyone in the session agreed that we have never seen information presented like this!! The software Hans has created takes data showing to another level so that it is even more engaging, easy-to-understand, to-the-point, and artistic…all characteristics our team strives to achieve in our projects in order properly educate different audience types in unique ways. So…how can we apply this to what we do here at HealthEd?

Main discussion points / follow-up ideas:

· Can we leverage similar story telling and presentation techniques when presenting our capabilities to clients?

· Is there a way we can show brand ROI in a similarly engaging fashion?

o Show patient participation in programs from sign-up through Rx redemption

o Show patient behavior change modeling (reach trends)

More information on Hans:

Even the most worldly and well-traveled among us will have their perspectives shifted by Hans Rosling. A professor of global health at Sweden’s Karolinska Institute, his current work focuses on dispelling common myths about the so-called developing world, which (he points out) is no longer worlds away from the west. In fact, most of the third world is on the same trajectory toward health and prosperity, and many countries are moving twice as fast as the west did.

What sets Rosling apart isn’t just his apt observations of broad social and economic trends, but the stunning way he presents them. Guaranteed: You’ve never seen data presented like this. By any logic, a presentation that tracks global health and poverty trends should be, in a word: boring. But in Rosling’s hands, data sings. Trends come to life. And the big picture — usually hazy at best — snaps into sharp focus.

Rosling’s presentations are grounded in solid statistics (often drawn from United Nations data), illustrated by the visualization software he developed. The animations transform development statistics into moving bubbles and flowing curves that make global trends clear, intuitive and even playful. During his legendary presentations, Rosling takes this one step farther, narrating the animations with a sportscaster’s flair.

Rosling developed the breakthrough software behind his visualizations through his nonprofit Gapminder, founded with his son and daughter-in-law. The free software — which can be loaded with any data — was purchased by Google in March 2007. (Rosling met the Google founders at TED.)

"Rosling believes that making information more accessible has the potential to change the quality of the information itself."
Business Week Online

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