Edukate on YouTube

We've posted a copy of Episode 2 of our Edukate series on YouTube. These animations were created 4 years ago by HealthEd and partner Raw Power with creative direction by Roy Broadfoot.

Facebook promotional example- Gardasil

Includes "mural" idea similar to the one we had for Zogenix. Also has educational downloads, wallpapers, buddy icons.

Determining the appropriate humor "category" to align with brand strategy

From the desk of Jessica...

Interesting one-pager that classifies humor types (with examples) to determine which, if any, are appropriate for a brand.

Even though we are often working within sensitive categories, it doesn’t mean that there isn’t some value that humor can bring, depending on the context and way it’s executed (better engagement, humanizing brand personality). Certainly may be more appropriate for the less sensitive brands .

http://tns-us.com/brand_connections/issue_2_article_humor.htm